Jimmy: Sure can. For example, these dates would be for any type of deadline. I'm actually setting this up for a client now using CF1.0 and Infusionsoft, and PlusThis. What I'm doing is setting up a 6-day offer for the contact. The contact has 6-days to buy my offer at the discounted price before (ex: Tuesday, October 11th, 2022 at midnight). Instead of showing a "countdown timer" in the email (which triggers sales reactance), I show the "human" deadline date and weave it into the email copy. This makes it appear as if I type it into the copy and gives the "real" factor (deadline is real - not salesy with a timer in the email). So showing the "human" date should work for any "deadline" a person sets. It could be an appointment, product expiring, offer ending, etc. It would be great to SHOW the date in the email AND be able to weave it into the sales copy on any page. This way, the user has a seamless experience from email to page. Below is an example email. Also, when the date expires, the link dynamically changes and redirects to the NON-OFFER order page. So, if the contact goes back to click on any older emails, all the offer links go to the "regular" price order page since the offer is now over. Let me know if this helps.