In the CRM module we technically have the option to add custom fields but what we can do with them is very limited. One key requirement would be the option to add a notes field that can show more than a few words before it runs off the page in the little box. And you should be able to use it more than once. Here is a use case:

I should be able to add a long form field to take notes about customer interactions and keep track of the business relationship. This should be a long text field that expands as I add more information. Today I typed a note that had 30 words. The first 8 were visible on the screen and the rest are basically hidden because the field acts as short text. When I tried to add an additional comment there was no paragraph return for a new line. If I want to add more customer info I have to have a huge run on paragraph that is near impossible to read 8 words at a time.

My second try was to simply add the text field more than once. However, it is hard coded to NO for allow it to be used multiple times.

What if the point of a CRM if I cannot track my customers journey?

Click Funnels advertises as a one stop shop for all your software needs, you don't need to buy multiple subscriptions to run a business. You do have multiple app but all of them seem to have limited capability at best. If a person wants the robust features found in other applications, they still need multiple subscriptions.