Ethan Johnson
When a customer purchases multiple products throughout a funnel (including OTOs and upsells or downsells), each product is processed as a separate transaction, creating multiple orders and separate email receipts.
This causes several serious problems:
  1. Customer Experience: Customers receive multiple receipts and transaction notifications for what they perceive as a single purchase. It’s confusing and not standard ecommerce behavior.
  2. Fulfillment Chaos: Our client uses a third-party fulfillment provider. When multiple orders come in from the same customer — even seconds apart — the fulfillment system treats them as separate shipments. This results in: Multiple shipping charges, wasted packaging, delayed or split deliveries and lost profit
  3. No Backend Consolidation: There’s no way in the ClickFunnels backend to see a full order history per customer that reflects everything they purchased in one funnel session.
In our recent use case building a sales funnel for a physical product, we’ve had to jump through hoops trying to manually piece together customer orders. We were told by support that the only solution is a Zapier workaround but that’s a patch, not a fix.
Please consider implementing a functionality that allows all funnel purchases to be grouped into a single order with one transaction and receipt, or at minimum, consolidated into a single customer view with unified shipping logic.
This would make ClickFunnels dramatically more usable for anyone selling physical products with multiple upsells in the same funnel (as we are encouraged to do because that is the point of selling products with a sales funnel). This would be especially helpful for those relying on 3rd-party logistics where having seperate orders for different products in the same funnel for the same customer becomes a headache in the backend.